Review Of Reconstruction And The Ride - 1213 Words

‘Reconstruction’ and ‘The Ride’ – Media Journal by Nicholas Janković 8/10/14 In March 2008 and April 2012, the Transport Accident Commission (TAC) released robust television advertisements which investigated the welfare of motorcyclists on Australian roads. The directors of these advertisements are stressing for motorcyclists to ride at the appropriate speed limit in order to decrease the risks of a collision and to be aware of their vulnerability and the risks they face every time they ride on the road. The directors also express the concern at the fact that some riders aren t wearing the protective clothing while riding. The TAC addresses it perfectly fair that motorcyclists are permitted to obey the speed limit. TAC also make it†¦show more content†¦This numerical data shows that 17% of the road toll in 2013 were caused by motorcycle collisions. As promoted in the television advertisements, motorcycles are urged to decrease their speed. In 2013, 43% of motorcycle deaths occurred due to the driver exceeding the legal speed limit. Motorcyclists are encouraged to reduce their travel speed by 5km per hour in order to reduce road trauma. Speeding over a minor amount of speed of 5km per hour, can still determine the difference between a â€Å"close call† and a â€Å"serious accident.† These advertisement adopt a cautious and fearful tone when outlining the welfare of motorcyclists on our roads. The aim of the advertisement is to increase the welfare of motorcyclists. The strong opinion enforced by the directors, convinces a broad number of Australian motorcyclists that lowering their travel speed can be the difference between life and death. Motorcyclists become aware of the fact that obeying the legal speed limit is absolutely essential for their own welfare. In the advertisement ‘The Ride’, riders aren t wearing the appropriate clothing needed when operating a motorcycle. Motorcycle clothing manufactures will want to act immediately and decisively in order to advertise their products to encourage those customers to purchase appropriate protective gear. The demand for motorcycle clothing is a benefit for those manufactures as sales for protective gear are likely to increase. The ‘Reconstruction’ advertisement has placed a